Leading professional services firm, Grant Thornton, has launched their ‘Status Go’ campaign in Ireland. The launch of the new campaign comes as the firm moves into their second year of a three-year strategic partnership with Dublin Airport Fast Track Service. Under the partnership, Dublin Airport’s Fast Track facilities in both Terminal 1 and Terminal 2 are exclusively branded by Grant Thornton and enables departing passengers to clear security in less than 10 minutes.
The new ‘Status Go’ campaign captures the essence of Grant Thornton’s work, showcasing their tools, talent and expertise to drive business further, faster and with a difference. The campaign, which will be integrated across print, digital and content marketing, embraces powerful messaging such as, “Status quo holds you back. Status Go moves you forward. Welcome to Status Go.” The distinct and contrasting imagery in each of the advertisements illustrates Grant Thornton’s drive to empower its clients to break free from the status quo and head into the future confident of a direct and innovative approach.
Grant Thornton have reimagined their brand, focusing their efforts on the continuous development of fresh approaches to client issues, through collaboration, innovation and a focus on quality with less bureaucracy. Both ‘Status Go’ and the Fast Track Partnership with Dublin Airport strive to empower Grant Thornton’s people and clients to achieve their ambitions and shape the future.
Commenting on the launch of the new campaign, Director of Marketing at Grant Thornton Ireland, Ciara Bourke said: “We are very excited to see the ‘Status Go’ campaign make its debut in Ireland, giving us the opportunity to tell Grant Thornton’s story in a fresh, innovative and impactful way. We want to celebrate ground-breaking work, and the passionate people who make the Grant Thornton brand a reality. We are delighted that the launch of ‘Status Go’ campaign coincided with the first anniversary of the Fast Track with Grant Thornton at Dublin Airport. Both initiatives enable us to truly differentiate our brand, as we continue to focus on our people, our current and future clients with a fresh approach, allowing all to thrive. ”