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Charities & Not for Profit

Impact in action

“Our objective should be to no longer need to exist.”

Should every charity aim to be unnecessary? This bold and thought-provoking idea is often debated in the charity sector and came up again in discussion with a charity leader for this report. The principle behind it is simple. If a charity succeeds in achieving its mission, there will be nothing left for it to do.

Whether you agree with the statement or not, it emphasises the importance of charities measuring their impact effectively. Because impact is a measure of whether charities are implementing their strategy successfully and advancing their mission. Put simply, impact measurement can no longer be viewed as ‘nice-to-have’. Existing just to continue existing cannot be the future for charities.